Build a brand kit before you build your feed | ClipyAI
← Back to Field Notes

Branding · ClipyAI Field Notes

Build a brand kit before you build your feed

A small set of repeatable choices makes your work look intentional before you spend time making more of it.

A simple way to start

  1. Choose two colors that work together at small sizes.
  2. Pick one readable headline font and one body font.
  3. Write three words that describe your voice.
  4. Save three image references that feel like your world.

Try this prompt

Create a simple brand kit for a [business] with colors, typography direction, voice traits, and image references.

Open ClipyAI

Keep the first version small

You do not need an elaborate system to make progress. Make one useful asset, put it in front of the right person, then improve based on what they do next.